Wednesday, August 13, 2008

Cafe Promotional Mugs - What They Are Really For

Promotional Mug

Café promotional mugs have been in existence for quite a number of years. The fact is that they have continued to be very effective in both advertising companies and groups at the same time being great beverage containers. They specifically endorse the very same establishment or café from which they came from. These are the same ones being used in service and are also available as souvenir and collector's items.

The Uses of Café Mugs

1. Marketing.
Café promotional mugs basically target visiting customers to spread their company name and image. The mugs can be taken as a souvenir item which will then be noticed by new potential clients. Through attractive statements, images and representations featured on the café mug, the company will be able to promote its services and products well.

2. Updates.
Some café mugs also feature special recipes and blends such as a new coffee selection on the menu or a special event hosted by the café. Short information can be placed on specific areas of the promotional mugs. Examples of these are putting the café's website address no the handle or bottom of the mug or presenting a symbol of an upcoming anniversary of the company.

3. Token of gratitude.
Café mugs also show appreciation to valued customers or can serve as prizes for winning special raffles or stints hosted by the café. The level of interest among new and old clients can increase through special promotion projects endorsed by the mugs. How Should Café Mugs Look Like?Café mugs should be worth keeping which is why the material used must be of good quality as well as the styling agents like color and structure. People will most likely enjoy keeping mugs with fabulous makes and designs that fit perfectly in their kitchen or on the breakfast table. Keep the café logo simple but attractive enough. The mug's appearance is captivating but not exaggerated.An example of a classic café mug is a navy blue colored ceramic mug. The handle and interior has a beige color. The glaze and top edge usually is not uniform since it is dipped by hand by makers. The usual capacity of the mug would be around 12 to 18 ounces.The café logo is placed just adjacent to the handle when it is positioned at the left side. Only the logo appears at the area. The café's slogan or website can be found at the lowest part of the mug or the text runs a full circle around it. Of course, there are several deviations of café promotional mugs but the base would usually begin with something like the one described above. Acquiring the MugsCafé mugs are usually ordered in bulk in packages of 24 depending on the manufacturer. If the mugs are handmade, each one will look relatively the same but with unique glazing and dipping features. The formation of the ceramic handle and mug surface can also differ slightly but overall, these add to the warm and cozy environment of the café where the mugs will be used.

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional mugs and custom printed promotional mugs company based in the north of England.

Promotional Mugs
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